Sonia Groot – Role Model Campaign

Photographer: Gina Tamer Saad ©
Make-up artist: Olena Tvorcha

GROOT TRAVELS

Sonia Groot
Founder of GrootTravels

About

“I am a driven social impact entrepreneur with a passion for promoting equality for minorities. I am the founder of GrootTravels, an innovative online travel platform designed to make travel accessible for people with physical disabilities and their caregivers. At GrootTravels, we provide comprehensive accessibility information for hotels to make travel easier and more enjoyable for everyone.”

Why do you think is important that Role Models need to be visible?

“Role models can be an important source of inspiration and motivation for people. I never had any role models that I could identify with when I was younger so i find it really important that there should be a focus on role models of color, especially woman of color, simply because they provide a tangible example of what is possible, and can help break down barriers by demonstrating that people who look like them have succeeded in different field.

Additionally, having diverse role models can also help to challenge negative stereotypes and promote greater understanding and representation in different industries and fields.”