Photographer: Carly Wollaert ©
Make-up artist: Sharmila Vooren
REAKTOR
This campaign is important because it showcases and highlights women in the types of roles that they’ve historically been excluded from. The tech industry still has a long way to go to reach gender parity — especially at senior levels — so campaigns like this are essential to create public awareness about the diversity debt, while also promoting representation of women in these positions. If we as a society rarely see women in STEM roles how can we help girls, women, and non-binary folk on their path to reaching them? There’s so much power in representation, and platforming underrepresented folk as role models in tech paves the way for more diversity in tech overall.
Andrea Gimenez
Software Developer at Reaktor
About
”I was born in Buenos Aires and moved to The Netherlands a year ago.
I discovered my passion with software when I was 20 years old, before I was pursuing a career in music. I have worked in several projects in the past, nowadays I am working in a mobile application project for an important airline.”
Why do you think is important that Role Models need to be visible?
“In a world dominated by male figures, it is fundamental that we begin to associate female faces to positions of power. By giving visibility to this campaign we can create a positive brain connection between being successful and being a woman.”
Interview with Reaktor
Equals interviewed Cassandra Shapiro, global head of DEI at Reaktor. This global software and technology consultancy company works with clients all over the world, helping to solve critical business problems. With a workforce of around 700 people globally, Reaktor has spent the past several years implementing DEI initiatives and are currently rolling out various programs aimed at increasing the diversity, equity, and inclusion in all areas of the organization. Cassandra has played a crucial part in this, and shares Reaktor’s story with us in this interview.